Fortium

Fortium is a footwear brand based in Portugal that strives to redefine footwear trends. Founded in 1988 by Francisco Almeida and Teresa Cardoso, Fortium paves the way for new generations to keep a commitment to design, craftsmanship and quality, while trying to create a legacy based on the concept of a timeless collection with high quality leather to ensure durability with a unique touch.

Our objective was to create a graphic identity that represents Fortium’s heritage and prestige through new visual guidelines. It marks a new era in the history of this brand and intends to be something that is as timeless and durable as the product that it represents. It should be transversal throughout all media, fluid, mutable and identifiable as being Fortium’s brand mark.